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Saturday, December 18, 2010

Upcoming Conferences Offer Essential Topics for Healthcare Marketers

As difficult as it is to carve out time on already overbooked calendars, keeping abreast of rapidly changing market forces, industry trends and strategy innovations is critical for chief marketing officers charged with growing business and improving competitive performance of health systems and businesses.  Here are a few upcoming meetings where CMOs will be gathering to share, learn and network with colleagues:

The 3rd Annual Health 3.0 Conference: The Next Online Generation
January 25-27, 2011; Orlando, Florida

This conference will explore the newest outlets for social media and mobile applications that have the ability to revolutionize the way health plans handle information exchange for member engagement and ease of use for better health outcomes. Health 3.0 features strategic sessions focused on wellness management and product development, in which industry leaders, C-Level plan executives and senior directors, analyze the future of the next online generation. I'll be facilitating a workshop on the Innovation Process: Steps and Tips to Build Innovation Into Your 3.0 Offering

Click here to view the agenda.

Physician Strategies Summit
February 27 - March 1, 2011; Phoenix, Arizona

The passage of health reform, with its focus on accountable care, care coordination, and value, commands hospital/physician alignment as never before. This conference will arm healthcare executives with the information, insights and peer contacts to develop innovative, successful approaches to bring hospitals and doctors together in new delivery models.  A knowledgeable faculty with practical, in-depth experience in the development, implementation, and operation of sound physician strategies will share case studies and lead thought-provoking general sessions.  I'm pleased to be presenting with Carol Via Flynn, corporate director of marketing and communications for Sentara Healthcare, and Susan Milford, senior vice president for strategic marketing and planning for Centegra Healthcare, on the topic of Marketing the Employed Physician Enterprise.

Click here to download the conference brochure.

Healthcare Marketing and PR Social Media Summit
March 14 - 15, 2011; Mayo Clinic in Jacksonville, Florida

The Mayo Clinic Center for Social Media and Ragan Communications have partnered to bring healthcare marketers and PR professionals the hottest social media case studies.  Top social media experts and insiders from Mayo's Center for Social Media will show you how to measure your social media efforts, build a social media plan, transform your communications strategy with mobile health applications, and more. Last year's session sold out.  Click here to learn more.

Mark your calendars also for the following. I'll post more information as it becomes available.

Sixteenth National Healthcare Marketing Strategies Summit
March 27 - 29, 2011; Orlando, Florida

SHSMD (Society for Healthcare Strategy and Market Development) CONNECTIONS 2011
September 14 - 17, 2011; Phoenix, Arizona

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