Now follow Chief Marketing Officer on Facebook.



Sunday, January 4, 2009

Recommended Reading

I recommend “Innovating in the Great Disruption” by Scott Anthony (HBR Innovation Insights). The key take-away: innovation is a strategic priority, especially in a prolonged disruptive economic period where business transformation is required to propel us forward to economic prosperity. However thriving will require a different mind-set and mastery of three disciplines: (1) Accelerating progress by finding creative, inexpensive ways to bring new ideas to market; (2) Mastering the paradox of exploitation and exploration (exploiting the current business; creating the future business); and (3) Discovering opportunities in the value-conscious segment (not to be confused with the ‘low price’ segment). Read more at http://discussionleader.hbsp.com/anthony/2008/12/innovating_in_the_great_disrup.html