To enhance a program or raise awareness, you need to go where your patients are. Today, they are online. Do you have a physician or nurse in a service line who has a passion to engage and help patients? Who has the time to commit to posting once a week?
Remember to be patient; blogs take some time to gain traction. But that’s ok as this gives the blogging doctor or nurse time to find her comfort zone in the blogosphere.
Take a look at Dr. Swanson’s blog for inspiration: http://seattlemamadoc.seattlechildrens.org/
Susan Lilly consumes vast amounts of health industry data so you don’t have to. She has worked in the healthcare field for 20 years - in both private and public sectors - and focuses on telling the stories that help health care clients grow and thrive.