Now follow Chief Marketing Officer on Facebook.

Thursday, September 22, 2011

Number of Consumer Health Apps to Reach 13,000 by Next Summer

MobiHealthNews' newly released report Consumer Health Apps for Apple's iPhone reveals that the number of health apps for consumers has grown at a steady rate over that past 18 months and projects that by next summer there will be more than 13,000 health apps intended for use by consumers.  The study is based on an analysis of 18 months of data from Apple’s AppStore and also shows that the average price of a paid health app is trending upward from $2.77 last February $3.21 in July 2011. Of the 9,000 health apps available for consumers today, slightly more than 16% are for cardio fitness and around 14% for diet.  Other categories include women's health, sleep, chronic disease, medication management and mental health.

Click here for more information about the study (full report available for a fee).

Monday, September 12, 2011

Heading Out to SHSMD Connections 2011!

It's that time of year again. Beginning tomorrow, hundreds of healthcare executives, planning and marketing professionals, communications leaders and other experts will be pouring into Phoenix for the annual conference of the Society for Healthcare Strategy and Market Development.  The conference officially kicks off on Wednesday morning, September 14 and continues through Saturday morning, September 17 at the J.W. Marriott Desert Ridge Resort.

Personally, I'm looking forward to reconnecting with long-time colleagues and friends, meeting and getting to know new people, learning new things and having a little fun along the way. 

This year, I'm honored to be speaking with Terri Goren of Goren & Associates and Phyllis Marino, vice president of market development at MetroHealth System in Cleveland.  We'll be presenting on Thursday, September 15 from 1:30 to 2:45.  Our topic - Can't We All Just Get Along?  Marketing and PR Professionals Uniting for Winning Results -- will address the challenges executives sometimes face when trying to get their marketing and PR teams on the same page, and offer insights into driving better and more collaborative performance.

At Corrigan Partners, we're also excited about our new partnership with Brains on Demand, a unique collaborative offering seamless access to leading healthcare research, brand, marketing, communications and social media experts that can help you address a multitude of needs and projects.  We'll be in the Exhibit Hall during exhibition hours at booth #813.  Stop by and see us, and register for a free day of consulting from one of our experts.

I hope you will also join us at the Corrigan Partners Sunrise SIG Breakfast on Friday morning from 8:00 am to 9:00 am.  Join a table discussing a topic of interest and meet some new people over coffee and breakfast. 

For a list of all the great topics, speakers, events, exhibitors, etc., click here to visit SHSMD's website.  And thanks also to the SHSMD staff for the hard and expert work they put into making this a great annual event.

See you there!