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A key take-away is that content strategy is, well, key. Everything from company news to facts and statistics to contests to events schedules and helpful hints can keep you busy posting; but making sure the information is relevant to your community, having a little fun, asking your audience for advice and other conversational methods will keep your fan base engaged.
Be sure to share this link with any of your staff and colleagues that are building, managing, posting and conversing on your Facebook page: 26 Tips for Enhancing Your Facebook Fan Page - and let me know if you see a jump in traffic and deeper engagement.
What other strategies have you found to be successful in building and engaging fans?
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