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Tuesday, December 14, 2010

Can iPad Improve Physician Sales and Referral Development Activities?

by Susan Lilly - consultant, researcher, and a bit of a contrarian

Those genius marketers at Apple have channeled the enthusiasm behind their consumer products into a business application -- this time, in health care.  According to the Wall Street Journal, physicians love their iPads, while medical device and pharma companies are using them as sales tools.  These medical companies are buying iPads by the thousands and giving them to their sales and marketing teams. Why? Physicians prefer iPads' portability, and sales reps can quickly and engagingly present their products.  No more shuffling through papers, or waiting to boot up the laptop. 

Which makes me wonder:  are health system sales and referral development professionals embracing iPad as a new sales aid?  How could the iPad enhance your sales encounters with physicians?

Susan Lilly consumes vast amounts of health industry data so you don’t have to.  She has worked in the field for 20 years, in both the private and public sectors - and focuses on telling the story inspired by research findings to help health care clients grow and thrive. 


Michele said...

Great post, Susan. We are training our DNP students at Old Dominion University in the value and use of the iPad as a clinical decision support tool. We've only reached the tip of the iceberg in looking at the applications of the iPad in healthcare.

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