Now follow Chief Marketing Officer on Facebook.

Friday, December 10, 2010

Patients Share Intimate Joys and Sorrows on Facebook

by Allison Sherwat - marketing consultant, social media advocate, and mom

The nay-sayers may argue that the proliferation of social media communication has distanced us from making true connections with others. However, this intimate story in today’s Washington Post demonstrates that nothing can be further from the truth. In fact, Facebook can enable patients, providers, family and friends to connect with each other even during the most vulnerable of times. If patients are relying on this medium to connect, wouldn’t it be wise for caregivers to show up as well?

Click here to read the story:  But grab the kleenex first.

1 comment:

Mythmary said...

Facebook became Heartbook here. In minutes, we came to know, love and root for Shana. Extraordinary lesson in communication.