SHSMD 2009 Brand Mastery Presentation

Brand alignment across administrative, clinical, business development and marketing functions can transform an organization from one that simply 'promotes' a brand to one that 'delivers.' Joel English (BVK), Rob Klein (Klein & Partners) and I had the pleasure of talking on this topic at last week's SHSMD conference. Here are our slides from that session.

Brand Mastery SHSMD 2009

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