So here's an interesting question -- should marketers play a role in patient management? One could and should argue that as new risk payment models take hold, customer relationship management may be key to retention, behavior modification and better self management of chronic illnesses. Business outcomes will not only be impacted by customer acquisition but also by our ability to better understand what drives profitability under risk contracts.
Active Data Exhange, through its KnowledgeShare 2011, is hosting a webinar on Thursday, June 23, 2011 at 1:00 pm eastern time to explore this topic. Discussion points will cover:
- Facts about the dramatic growth in chronic disease that will occur in the coming years and projected impact on healthcare systems
- How planning, marketing and communications professionals can best be prepared to handle the surge in demand through web technology as a strategic enabler
- How Parrish Medical Center in Titusville, Florida is leveraging web technology to manage and drive patient education and community outreach programs.
There is no charge for participation. Click here to learn more and to register.