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Saturday, November 20, 2010

SHSMD Healthcare Advisory and Webcast to Focus on Trust and Transparency in Healthcare Marketing Communications

Mark your calendars.  On November 30, the Society for Healthcare Strategy and Market Development (SHSMD) will release an all-new, downloadable advisory entitled Principles and Practices for Marketing Communications in Hospitals and Health Systems. Then, on December 8 at 1 pm eastern, SHSMD Board and Healthcare Advertising Task Force members Carol Koenecke-Grant (Guthrie Healthcare System) and Larry Margolis  (SPM Marketing and Communications) will present a 75-minute SHSMD U webcast on the principles and practices outlined in the advisory.  Topics to be covered include:
  • A marketing communications checklist
  • Instituting a formal review process
  • Awards, ratings, and accreditations
  • Conveying price information
  • Use of endorsements and testimonials
  • Use of physicians in marketing communications
  • Social media
  • Pay to play: Blogger advertising
  • Responding to another organization’s unsubstantiated or misleading communication
  • And other ethical considerations
The webcast is free for SHSMD members and $99 for non-members. For more information check out SHSMD-U.

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