Marianne Aiello of HealthLeaders Media writes in a recent post "now that 86% of the U.S. population own a cell phone and the typical mobile subscriber sends and receives more text messages than phone calls, the use of text message campaigns will almost certainly increase across all industries. There are several opportunities for healthcare to get involved, so it will be interesting to see how this medium pans out."
She shares several examples -- from the highly publicized impact that text messaging has had in fundraising for the recent crisis in Haiti to a White House initiative to improve prenatal health and infant care. Learn more about ways to use text messaging for key audiences in her article at
Three Ways Text Messages Can Improve Healthcare Marketing.
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