Increase Your Healthcare Marketing Know-How with These Resources

There's something about Fall that always puts me in a learning state-of-mind.  And, for healthcare strategy and marketing executives, it's a season rich with opportunities to advance knowledge, track trends, learn a few new tricks and network with colleagues.  Just a few weeks ago, more than a thousand marketers, strategists and other healthcare professionals met up at the annual SHSMD conference in Chicago.  Craving more?  Here's a line-up of a few additional upcoming conferences, webinars and events.

• Hospitals & Physician Relations:  An Executive Summit.  October 25-27, 2010 at the JW Marriott Resort and Spa in Scottsdale, Arizona. Jointly ponsored by the Forum for Healthcare Strategists and the Postgraduate Institute of Medicine. (http://www.healthcarestrategy.com/)
• Marketing Neurosciences: Service Line Strategies for Marketers.  HealthLeaders Media webcast scheduled live for 1 pm eastern on October 25, 2010. I'll be joining Dana Allen of Norton Healthcare and Tom Comes of Borgess Health for this session. (http://www.healthleadersmedia.com/)  
• ROI:  Tie Value of Physician Relations to Organizational Goals.  Online course from SHSMD U available November 1 - 12, 2010. Facilitators: Karen Schafer of Covenant HealthCare, and Laurie Slater an Jill Stratton of Corporate Health Group. (http://www.shsmd.org/)
• 14th Annual Healthcare Internet Conference.  November 15-17, 2010 at Caesar's Palace in Las Vegas, Nevada. Sponsored by Greystone.Net and Staywell Custom Communications. (http://www.healthcarestrategy.com/)

Looking forward to seeing you out there!