Improving CV Volumes, Revenue and Business Performance - A Webinar for Healthcare Executives

Join Art Sturm, president & CEO of SRK, by webinar on Thursday, October 20 as he discusses how top heart programs are benefiting from the "strategic halo effect" in growing volumes and improving business performance for cardiovascular service lines. You'll learn strategies and tools for growing CV service line revenue and improving collaboration across multiple specialties. Key topic points include:

• Growing new and returning patient revenue.
• Optimizing resource utilization, including physician alignment.
• Developing strategies to build collaboration among multiple service lines.
• Streamlining operations by creating a common view that focuses the enterprise.
• Tracking revenue and cost performance of individual service lines and individual physicians.

The Strategic Halo Effect also addresses the essential question: how to thrive in this new era of healthcare reform?

Follow the link below to learn more about this complementary webinar.

The Strategic Halo Effect: the Science of Improving CV Service Line Volumes, Revenue and Operations; Thursday, October 20, 10 AM Pacific, 12 Noon Central, 1 PM Eastern.

Women's Heart Expert to Present "State of Women's Heart Health in US"

Here's an opportunity for you to hear one of the nation’s leading experts in women’s heart health. Dr. C. Noel Bairey Merz, will present a national overview and update on women and heart disease on Wednesday, March 31, 2010 at 12 p.m. EDT during a Women’s HeartAdvantage™ webcast.

Dr. Bairey Merz is Professor of Medicine at Cedars-Sinai (Los Angeles), medical director for the Cedars-Sinai Medical Center Women’s Health Program and Women’s Heart Center, and holds the Women’s Guild Endowed Chair in Women’s Health. She has been the clinical co-director for Women’s HeartAdvantage since its inception, and acts as a national spokesperson for the program in order to raise awareness about women and heart disease. Her appearances have included Good Morning America, NBC Dateline and 20/20, and she has been interviewed for the New York Times, US News and World Report and Working Woman, among others.

During the hour long webcast, Dr. Bairey Merz will discuss the latest trends regarding women’s heart health and provide a sneak peek into what the next decade may hold for women and heart disease. Session topics include:

• An update on clinical trials regarding diagnosis and treatment of heart disease in women
• Screenings, diagnostics and therapeutic modalities for microvascular disease in women
• The most appropriate general cardiovascular screenings and diagnostic applications for women
• Heart screenings protocols and practices to engage physicians and women in prevention and self care
• Strategies to create and sustain a women’s heart program as part of an overall cardiovascular service line business plan

The webcast is being offered free of charge to Chief Marketing Officer readers. Click here to register.

Moving It for Heart Health

In this YouTube find, Orlando Health's Heart Man rounds up the hospital staff to Move It for Heart Health.

Creating a Facebook Fan Page for Your Women's Heart Marketing Program

Women's HeartAdvantage Webcast
Rescheduled for February 23, 2010; 1:00 pm to 2:30 pm

Want to learn how a Facebook Fan Page can attract, engage and build loyalty among women at risk for or with heart disease? Women’s HeartAdvantage is hosting a webcast on Tuesday, February 23 at 1:00 pm eastern to discuss the strategy behind the social media application as well as step by step instructions for setting up and managing a Facebook Fan Page. Navvis & Company vice president Carla Bryant is the featured speaker for the one hour webinar.

Registration is complementary for Chief Marketing Officer readers. To sign up for the event, just call (540.545.8260) or email Jody Corrigan (jcorrigan@navvisandcompany.com). She'll send you the log-in instructions for the webcast.

Webcast on Cardiovascular Service Line Strategies for Marketers

HealthLeaders Media Marketing Weekly is hosting a webcast on Cardiovascular Service Line Strategies for Marketers on Thursday, December 3 from 1 pm to 2:30 pm eastern. The 90 minute session features case studies presented by Kim Menefee, senior vice president of WellStar Health System in Marietta, Georgia, and Pete Turner, vice president of business development for Community Health Network & Indiana Heart Hospital in Indianapolis, Indiana. I’m privileged to share the virtual panel with both; together we’ll explore how an integrated approach to developing and aligning business, clinical, brand and marketing strategies can enhance and grow cardiovascular services.

For more information about the webcast, click here to visit the HealthLeaders Media website