Brian Whitman Joins the Corrigan Partners Team

F. Brian Whitman

Today, I'm thrilled to announce that F. Brian Whitman has joined the team at Corrigan Partners, bringing his creative, results-oriented business and brand building expertise to our clients. Over the course of his career, Brian has been responsible for all aspects of brand and marketing management, including brand building, marketing planning, new product launches, partnership development, marketing promotions, corporate communications, crisis management and merger communications.

Previously, Brian served as vice president for Indiana University Health Bloomington, with responsibility for marketing, community relations, business development, physician outreach, CRM/call center, service excellence and community health. There he served as IU Health’s organization’s regional branding officer. He also worked at Clarian Health Partners, Inc., where he led service-line marketing for cardiovascular and cancer. Prior to Clarion, he was employed at Corporate Creations, Inc., where he had account oversight for Cummins Engine, Delta Faucet and Methodist Health System.

Brian holds an MBA in health care management from Western Governors University, and a BA from the University of Indianapolis. He teaches healthcare marketing at Indiana University as adjunct faculty, and is an active member the Public Relations Society of America (PRSA) and Society for Healthcare Strategy and Market Development (SHSMD).

I've known Brian since his Clarion days and have always been inspired by his thoughtful, creative and comprehensive approaches to engage consumers, build brands and grow business.  Welcome aboard, Brian.

Brian can be reached at brian@corriganpartners.com or (317) 572-7024.

Holiday Mishaps are Focus of this Humorous Hospital TV Spot

Does healthcare advertising always have to be so darn serious?  Lexington Medical Center's Christmas season advertising employs a humorous twist to show they're at-the-ready for real life Clark Griswolds.

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In this brief and well-articulated essay (Make Your Product Work for Your Brand, CMO Strategy), author Steve Beck (VP Strategy, Organic) drives home the point that brands today are built more powerfully through the experience that consumers have with your product or service. 

One of my favoritie quips, "It's not McDonald's saying their food is healthy, it is McDonald's putting healthier food on the menu. In the past, the whole world of positioning was really simple. You targeted an audience, articulated a promise and then communicated the heck out of it. You created advertising. Today everything is an advertisement -- starting with what it is you are selling."

Brand experience doesn't happen by accident; it happens by design.

Matching Social Media Tools to Your Strategy

The CMO's Guide to the Social Media Landscape

Strategy first is the mantra when it comes to social media tools for brand building, marketing, customer engagement, search engine optimization and more. Dean Whitney of Dean Whitney Interactive put together this guide which provides insight into the effectiveness of various social media tools against specific goals.

The CMO's Guide To The Social Media Landscape

View more documents from Dean Whitney.