tag:blogger.com,1999:blog-611037579240334616.post5292867734001564797..comments2023-10-03T10:30:48.100-04:00Comments on Chief Marketing Officer: What is Your Approach to Marketing Leadership? Part 2Karen Corriganhttp://www.blogger.com/profile/03932390035962111389noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-611037579240334616.post-47652279415928782922010-06-29T22:27:01.938-04:002010-06-29T22:27:01.938-04:00Apple is certainly a great expample of a market-dr...Apple is certainly a great expample of a market-driving organization. There was a great article in Fast Company recently on the "Invicible Apple: 10 Lessons from the Coolest Company". It provides good practical insight into what is behind Apple's success that I think CMO who aspires to lead a market-driving organization can learn from. http://www.fastcompany.com/magazine/147/apple-nation.html?page=0%2C0<br />Some of the key take aways for me that I think have the most relevance to marketing were: 1. Have a strategy and stay laser focused on that strategy regardless of what's happening around you. 2. Keep things simple and don't try and do too much; better to have a few things that are incredible successful than many things that are just mediocre. 3. Everything is marketing -- design, color, packaging, shapes, sounds, people, technology, promotion -- EVERYTHING is marketing. 4. Use customer insight as inspiration not doctorine; it is difficult for people to project what they want or need based on what they currently know so don't make decisions soley on this information (this one I know for fact).<br /><br />It's a quick read and I think even those that aren't Apple fans will find the perspective interesting.Carla J. Bryanthttps://www.blogger.com/profile/03062872177219905245noreply@blogger.com